Godox wants to make your lighting setup easier by launching the 11.8 x 35.4" Umbrella-Style Softbox with Bowens Mount. This strip-shaped softbox has an intuitive design that simplifies your process in the studio or on the go. The umbrella-style mechanism allows you to quickly open the softbox, break down, and keep moving. Good for various types of photo or video work, this softbox renders a flattering quality of light while providing directional control of the output when combined with the included grid. The modifier features a popular standard Bowens mount that fits a wide range of fixtures. The UL series is well-suited for wedding, editorial, or location work.